In the fast-paced digital world, having a beautifully designed website is just the beginning. What really matters is whether your website is visible to your target audience, driving traffic, and converting visitors into leads or customers. That’s where SEO (Search Engine Optimization) comes in—and more importantly, how well it’s performing.
Whether you’re running a startup or a growing small business, understanding how to analyze your website’s SEO performance is a must. It helps you spot opportunities, fix problems, and make smarter decisions to boost your online visibility. As an affordable digital marketing agency in Pune, we’ve helped countless clients get real results by tracking the right SEO metrics—and we’re here to help you too!
In this blog, we’ll walk you through a step-by-step guide on how to analyze your website’s SEO performance in a simple and effective way.
Why Is SEO Performance Analysis Important?
Think of SEO analysis as a health check-up for your website. If you ignore it, you might not realize your site has issues—like poor load speed, low keyword rankings, or broken links—that could hurt your search engine rankings and user experience.
Regular analysis helps:
Identify what’s working and what’s not
Improve organic traffic
Optimize your site for better user experience
Generate more leads and conversions
If you’re using digital marketing services for small businesses, your agency should be doing this regularly for you. But if you’re managing your own site or just want to understand the process better, here’s how to do it.
Step 1: Check Your Organic Traffic
Start with Google Analytics or GA4. Go to the “Acquisition” section, then “Traffic Acquisition,” and filter by “Organic Search.” This shows how many people are visiting your site from search engines.
Look at:
Total organic visits
Bounce rate
Pages per session
Time spent on site
A sudden drop in organic traffic could mean a technical issue, a Google algorithm update, or poor keyword targeting. On the flip side, steady growth means your SEO efforts are working!
Step 2: Analyze Keyword Rankings
Your keyword rankings tell you how well your pages are performing for search terms relevant to your business. Use tools like Google Search Console, Ubersuggest, SEMrush, or Ahrefs to track this.
Things to watch:
Are you ranking for your target keywords?
Are your rankings improving over time?
Which pages are ranking well—and why?
For example, if you’re targeting “digital marketing Pune” or “affordable digital marketing agency in Pune,” make sure your homepage or service pages are ranking for those terms.
Step 3: Audit Your On-Page SEO
Your on-page SEO affects how search engines understand your content. Make sure every page is optimized for your target keywords without keyword stuffing.
Check:
Title tags and meta descriptions (are they optimized and compelling?)
Header tags (use H1, H2, H3 properly)
Keyword usage (naturally placed in content)
URL structure (short, relevant, and clean)
Image alt text (for SEO and accessibility)
Using the best content marketing strategies for startups, your content should answer the user’s intent and provide real value—not just rank well.
Step 4: Review Your Technical SEO
Technical SEO might sound intimidating, but it’s all about how well search engines can crawl and index your site.
Here’s what to check:
Mobile-friendliness: Use Google’s Mobile-Friendly Test
Page speed: Use Google PageSpeed Insights or GTmetrix
Crawl errors: Check Search Console for crawl or indexing issues
Broken links: Use Screaming Frog or Ahrefs to detect and fix them
SSL certificate: Your site should use HTTPS
A slow, broken, or hard-to-navigate site will drive users (and Google) away. That’s why technical SEO is often handled by agencies offering digital marketing services for small businesses with technical expertise.
Step 5: Evaluate Backlinks and Domain Authority
Backlinks (links from other websites to yours) are one of the strongest ranking factors. But it’s not just about quantity—it’s about quality.
Use tools like Ahrefs, Moz, or Ubersuggest to:
See how many domains are linking to you
Check the authority of those domains
Monitor for spammy or irrelevant backlinks
Compare your domain authority with competitors
Building backlinks through guest blogging, influencer marketing, and high-quality content is one of the best content marketing strategies for startups to build trust and improve rankings.
Step 6: Track Core Web Vitals
Google’s Core Web Vitals are user experience metrics that impact your rankings.
These include:
Largest Contentful Paint (LCP): Loading speed
First Input Delay (FID): Interactivity
Cumulative Layout Shift (CLS): Visual stability
You can check these in Google Search Console under the “Core Web Vitals” report. If you’re working with an affordable digital marketing agency in Pune, make sure they’re optimizing your site to meet these standards.
Step 7: Analyze User Behavior and Conversions
Beyond traffic and rankings, it’s important to know what users do once they land on your site.
In Google Analytics, look at:
Top-performing pages
User flow
Conversion paths
Goal completions (form fills, downloads, purchases)
This helps you understand if your SEO is attracting the right audience—and whether they’re converting. Small tweaks in your layout, CTA buttons, or content can significantly boost performance.
Step 8: Conduct a Competitor SEO Analysis
You’re not alone in your industry. To really shine, you need to know how you stack up against competitors.
Use SEO tools to check:
Which keywords your competitors are ranking for
Their top-performing content
Their backlink sources
Their domain authority
Then, find opportunities where you can outrank them—whether it’s targeting long-tail keywords like “digital marketing services for small businesses” or creating better, more engaging content.
Final Thoughts
Analyzing your website’s SEO performance isn’t just a one-time task—it’s an ongoing process. The digital landscape keeps changing, and what works today might not work tomorrow. By keeping an eye on your SEO metrics, you can adapt your strategies and keep your business growing.
If you’re not sure where to start, or if it feels overwhelming, that’s where we come in. At Digital Roshan, we offer professional yet affordable digital marketing services in Pune, tailored specifically for startups and small businesses. Our team uses the latest tools and best content marketing strategies for startups to ensure you get maximum visibility, traffic, and results.
Want to know how your site is really performing? Let us help you analyze, optimize, and grow!